King of Retail 2 Build 18585948 - early access

King of Retail 2 throws you into the cutthroat world of shopkeeping with more depth and challenge than ever before. You begin with a single modest storefront and work your way up by hiring the right staff, stocking popular products, and tweaking prices to keep profits healthy. Every decision-from where to place your shelves to which items you promote-can make or break your business, so you’ll need to stay alert and adaptable.

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Your store is your canvas. Choose the merchandise that fits your vision, craft eye-catching displays with the in-game design tools, and decorate your floorspace to draw customers in. Whether you aim to become the city’s go-to bargain outlet or a high-end boutique, you control every detail, and you’ll quickly learn that happy shoppers are the ones who spend the most.

As your reputation grows, so do your ambitions. Expand beyond your first location by opening new branches across diverse neighborhoods filled with fashionistas, tech lovers, and bargain hunters. Keep a close eye on market trends-develop custom brand concepts to tie your stores together and corner every niche you can dream up.

Behind the scenes, your employees and customers each have their own behaviors, preferences, and routines. Recruit, train, and motivate your team so they deliver top-notch service, and pay attention to what shoppers really want to build loyalty and boost repeat business.

Key features:
- A fully simulated retail ecosystem from corporate HQ to point-of-sale
- Sophisticated AI for both customers and staff, leading to realistic interactions
- Customizable brands ("Concepts") with your own logos and style guidelines
- A powerful in-game display and fixture designer you can save and share
- Total freedom to design store layouts, interiors, and exteriors to attract foot traffic